The Vodka brand Absolut Vodka has got itself into trouble with it's latest advertising campaign seen above.
According to the Independent:
"The storm in a shot glass was provoked by advertisements that depict an antique map of North America dating back to before the 1848 Mexican-American War, when large swaths of what is now the United States, including all of California and other south-western states, belonged to Mexico. One of a series of ads that run under the tag-line "In an Absolut World", the spot was a cheeky attempt to tap into simmering nationalistic sentiments in Mexico, which chafes at its status as the "poor neighbour" of a country that it once partly owned."
On the Absolut blog on Friday the spokesperson said
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal. As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market."
So far there have been nearly 2000 comments posted on that blog alone and it's caused quite a stir on many other blog sites.
Sources:
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